Caring Smarter – How Tech Is Empowering Family Caregivers Artwork

Women on Wealth, By Women For Women

Do you ever feel unsettled as to whether you are on track towards your goals? Listen in as Julina demystifies every day financial topics, to give you confidence in your future. She is a Partner and Wealth Advisor with Principle Wealth Partners, a Certified Private Wealth Advisor and Certified Investment Management Analyst with over twenty years of industry experience. To understand more, start here!

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Women on Wealth, By Women For Women

Caring Smarter – How Tech Is Empowering Family Caregivers

August 22, 2025 • Julina Ogilvie

In this powerful episode, Julina Ogilvie is joined by Shauna Sweeney, a former Meta executive turned mission-driven entrepreneur, who founded Tendercare after her father was diagnosed with early-onset Alzheimer’s. Shauna shares how her personal journey led to the creation of the first AI-powered smart care platform designed to simplify caregiving and support families facing one of life’s most emotionally and financially demanding roles.

Show Highlights:

01:27 – From Tech Executive to Caregiver to Founder

05:45 – What is Tendercare?

08:33 – The Power of AI in Caregiving

11:52 – Tech Partnerships & Community Resource Integration

13:52 – Challenges of Building the Platform

16:15 – What the Tendercare App Experience Looks Like

18:20 – Tendercare’s Reach & Growth Plans

20:07 – The Financial Burden of Caregiving

24:00 – Cross-Sector Collaboration for Change

27:25 – Replacing Doomscrolling with Trusted Guidance

30:25 – Business Model: How Tendercare Stays Free

Connect with Julina Ogilvie:
Website
YouTube
LinkedIn
Email- jogilvie@principlewealthpartners.com

Link to Tendercare: https://trytendercare.com/

The information provided is for educational and informational purposes only and does not constitute investment advice and it should not be relied on as such. The statements and opinions expressed in this podcast are those of the author. PWP cannot guarantee the accuracy or completeness of any statements or data. For current PWP information, please visit the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with PWP’s CRD #290180