Storytelling as Strategy: Communicate Clearly, Connect Deeply Artwork

Women on Wealth, By Women For Women

Do you ever feel unsettled as to whether you are on track towards your goals? Listen in as Julina demystifies every day financial topics, to give you confidence in your future. She is a Partner and Wealth Advisor with Principle Wealth Partners, a Certified Private Wealth Advisor and Certified Investment Management Analyst with over twenty years of industry experience. To understand more, start here!

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Women on Wealth, By Women For Women

Storytelling as Strategy: Communicate Clearly, Connect Deeply

June 18, 2025 • Julina Ogilvie

Why do some messages fade while others stick with us for years? The answer is storytelling. In this episode of Women on Wealth, Julina Ogilvie sits down with Sara Gómez, a seasoned strategic communications consultant with more than 20 years of experience working with global health nonprofits like Save the Children and the WHO.

Sara shares why storytelling is far more than just a communications tool—it's a catalyst for connection, trust, and change. From the neuroscience behind why stories move us to practical ways to craft your own, this conversation explores how storytelling helps simplify complex ideas, build confidence, and inspire action in both business and life.

Show Highlights:

2:49 – Why storytelling is a powerful communication tool and the role of oxytocin

5:23 – How storytelling helps a message stand out in today's fast-paced world

8:21 – Examples of how storytelling builds trust, credibility, and authentic relationships

13:31 – How storytelling makes complicated topics more accessible and compelling

18:30 – How storytelling builds confidence

20:33 – How to adapt your story effectively for different audiences

24:20 – Advice for those who need help crafting their story

Connect with Julina Ogilvie:
Website
YouTube
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Email- jogilvie@principlewealthpartners.com

Connect with Sara Gomez:

https://www.saragomezconsulting.com/story-spotlight-package

https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAACGcTkkByNrAujf4kRXgxAe7zHOG9AOd70U&keywords=sara%20g%C3%B3mez&origin=RICH_QUERY_SUGGESTION&position=0&searchId=8d6a3f09-c864-43f1-b631-165ebe75dc90&sid=X_%3B&spellCorrectionEnabled=false

The information provided is for educational and informational purposes only and does not constitute investment advice and it should not be relied on as such. The statements and opinions expressed in this podcast are those of the author. PWP cannot guarantee the accuracy or completeness of any statements or data. For current PWP information, please visit the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with PWP’s CRD #290180